Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Billion Toyota · Sioux Falls, SD · VIN: 5TDEBRCH0TS29J185

Negotiation Guide

Opening Offer

$56,325

Fair Price

$57,825

Walk Away Above

$57,979

• Recent buyers paid ~$250 above MSRP
• Sitting 49 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,738

Est. Invoice$52,901

Holdback (est.)$1,163

MSRP (Sticker)$58,133

Dealer Add-Ons (DIA)+$399

Asking Price$58,781

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,043

Percentile78% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Highlander Hybrid)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

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