Deal Sheet: 2026 Grand Highlander XLE FWD

Fowler Toyota · Norman, OK · VIN: 5TDAAAA53TS30P374

Negotiation Guide

Opening Offer

$47,081

Fair Price

$48,581

Walk Away Above

$48,510

• Recent buyers paid ~$143 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,110

Est. Invoice$44,079

Holdback (est.)$969

MSRP (Sticker)$48,438

Dealer Add-Ons (DIA)+$1,895

Asking Price$50,932

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,822

Percentile98% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$143

Median Markup$0

Best Deal-$3,932

Worst Deal+$4,465

% Sold Below MSRP57%

Avg Days to Sell21 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Grand Highlander)+$1,979

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$756

Price History

Jul 10, 2026$49,037 → $51,531(+$2,494)

Jul 17, 2026$51,531 → $50,932(-$599)

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