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Deal Sheet: 2026 Grand Highlander XLE FWD
Mark Jacobson Toyota · Durham, NC · VIN: 5TDAAAA51TS050392
Negotiation Guide
Opening Offer
$49,026
Fair Price
$50,526
Walk Away Above
$50,466
- • Recent buyers paid ~$121 above MSRP
Price Breakdown
Est. Dealer Cost$44,860
Est. Invoice$45,869
Holdback (est.)$1,008
MSRP (Sticker)$50,405
Dealer Add-Ons (DIA)+$499
Asking Price$51,802
Markup+$1,397
Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,942
Percentile88% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold582
Avg Markup+$121
Median Markup$0
Best Deal-$3,932
Worst Deal+$4,465
% Sold Below MSRP57%
Avg Days to Sell21 days
Dealer Profile
Inventory267 vehicles
Avg Markup (All Models)+$1,423
Avg Markup (Grand Highlander)+$1,397
% Below MSRP0%
Avg Days to Sell18 days
Avg Sold Markup+$1,060
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