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Deal Sheet: 2026 RAV4 SE AWD
Bergstrom Toyota · Oshkosh, WI · VIN: 4T36CRAVXTU34I134
This Is Already a Great Deal
Opening Offer
$39,132
Asking Price
$40,342
Max Price
$40,342
- • Recent buyers paid ~$436 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $537 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,994
Est. Invoice$36,803
Holdback (est.)$809
MSRP (Sticker)$40,443
Asking Price$40,342
Markup-$101
Est. Dealer Margin on This Car$4,348
Percentile2% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$1,583
Avg Markup (RAV4)-$77
% Below MSRP96%
Avg Days to Sell38 days
Avg Sold Markup-$1,578
Price History
Jul 19, 2026$40,708 → $40,443(-$265)
Jul 28, 2026$40,443 → $40,342(-$101)
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