This Is Already a Great Deal
Opening Offer
$38,052
Asking Price
$39,229
Max Price
$39,229
- • Recent buyers paid ~$436 above MSRP
- • Sitting 38 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $207 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,914
Est. Invoice$35,698
Holdback (est.)$785
MSRP (Sticker)$39,229
Asking Price$39,229
Markup$0
Est. Dealer Margin on This Car$4,315
Percentile54% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$1,280
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$892
Price History
Jul 4, 2026$40,132 → $39,229(-$903)
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