This Is Already a Great Deal
Opening Offer
$38,629
Asking Price
$39,824
Max Price
$39,824
- • Recent buyers paid ~$414 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $414 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,443
Est. Invoice$36,240
Holdback (est.)$796
MSRP (Sticker)$39,824
Asking Price$39,824
Markup$0
Est. Dealer Margin on This Car$4,381
Percentile57% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2709
Avg Markup+$414
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup$0
Price History
Jul 3, 2026$40,603 → $39,824(-$779)
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