Deal Sheet: 2026 RAV4 SE AWD

Sunshine Toyota · Battle Creek, MI · VIN: 4T36CRAV6TU37G304

This Is Already a Great Deal

Opening Offer

$37,645

Asking Price

$38,809

Max Price

$38,809

• Recent buyers paid ~$436 above MSRP
• Asking price is already $436 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,540

Est. Invoice$35,316

Holdback (est.)$776

MSRP (Sticker)$38,809

Asking Price$38,809

Markup$0

Est. Dealer Margin on This Car$4,269

Percentile54% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2680

Avg Markup+$436

Median Markup$0

Best Deal-$1,970

Worst Deal+$6,080

% Sold Below MSRP55%

Avg Days to Sell24 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$353

Avg Markup (RAV4)+$7

% Below MSRP97%

Avg Days to Sell31 days

Avg Sold Markup-$219

Price History

Aug 6, 2026$38,035 → $38,809(+$774)

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