This Is Already a Great Deal
Opening Offer
$38,469
Asking Price
$39,659
Max Price
$39,659
- • Recent buyers paid ~$422 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $422 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,297
Est. Invoice$36,090
Holdback (est.)$793
MSRP (Sticker)$39,659
Asking Price$39,659
Markup$0
Est. Dealer Margin on This Car$4,362
Percentile56% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2852
Avg Markup+$422
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell26 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$1,138
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$778
Price History
Jul 8, 2026$40,722 → $39,320(-$1,402)
Jul 16, 2026$39,320 → $39,659(+$339)
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