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Deal Sheet: 2026 RAV4 SE AWD

Cherokee County Toyota · Canton, GA · VIN: 4T36CRAV6TU29G453

This Is Already a Great Deal

Opening Offer
$39,098
Asking Price
$40,307
Max Price
$40,307
  • Recent buyers paid ~$431 above MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $431 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,873
Est. Invoice$36,679
Holdback (est.)$806
MSRP (Sticker)$40,307
Asking Price$40,307
Markup$0
Est. Dealer Margin on This Car$4,434
Percentile55% of inventory is priced lower
Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days

Dealer Profile

Inventory291 vehicles
Avg Markup (All Models)-$525
Avg Markup (RAV4)+$364
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$822

Price History

Jul 10, 2026$40,336$40,307(-$29)