Deal Sheet: 2026 RAV4 SE AWD

Toyota of Somerset · Somerset, KY · VIN: 4T36CRAV6TU27G557

This Is Already a Great Deal

Opening Offer

$38,309

Asking Price

$39,494

Max Price

$39,494

• Recent buyers paid ~$414 above MSRP
• Asking price is already $414 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,150

Est. Invoice$35,940

Holdback (est.)$790

MSRP (Sticker)$39,494

Asking Price$39,494

Markup$0

Est. Dealer Margin on This Car$4,344

Percentile57% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2709

Avg Markup+$414

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)-$423

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$264

Price History

Jun 21, 2026$39,129 → $39,494(+$365)

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