This Is Already a Great Deal
Opening Offer
$37,048
Asking Price
$38,194
Max Price
$38,194
- • Recent buyers paid ~$414 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $414 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,993
Est. Invoice$34,757
Holdback (est.)$764
MSRP (Sticker)$38,194
Asking Price$38,194
Markup$0
Est. Dealer Margin on This Car$4,201
Percentile57% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2709
Avg Markup+$414
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)-$1,571
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,081
Price History
Jul 7, 2026$40,653 → $38,194(-$2,459)
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