Deal Sheet: 2026 RAV4 SE AWD

LeadCar Toyota La Crosse · La Crosse, WI · VIN: 4T36CRAV4TU001684

This Is Already a Great Deal

Opening Offer

$37,935

Asking Price

$39,108

Max Price

$39,108

• Recent buyers paid ~$436 above MSRP
• Asking price is already $656 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,002

Est. Invoice$35,788

Holdback (est.)$787

MSRP (Sticker)$39,328

Asking Price$39,108

Markup-$220

Est. Dealer Margin on This Car$4,106

Percentile2% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2680

Avg Markup+$436

Median Markup$0

Best Deal-$1,970

Worst Deal+$6,080

% Sold Below MSRP55%

Avg Days to Sell24 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$395

Avg Markup (RAV4)+$867

% Below MSRP29%

Avg Days to Sell35 days

Avg Sold Markup-$572

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