Deal Sheet: 2026 RAV4 LE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 4T36CRAV3TU33H153

Negotiation Guide

Opening Offer

$34,769

Fair Price

$36,269

Walk Away Above

$36,095

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$31,971

Est. Invoice$32,689

Holdback (est.)$718

MSRP (Sticker)$35,922

Asking Price$36,722

Markup+$800

Est. Dealer Margin on This Car$4,751

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$613

Cheaper RAV4 LE AWD Inventory

Kenny Kent ToyotaEvansville, IN

-$1,590$34,21233d

Evans ToyotaFort Wayne, IN

-$1,576$34,29818d

Venice ToyotaSouth", FL

-$1,057$35,22018d

Venice ToyotaSouth", FL

-$1,005$34,7975d

DCH Freehold ToyotaFreehold, NJ

-$1,000$34,65418d

Peter Boulware Toyota of ColumbiaWest Columbia, SC

-$940$34,97719d

Teton ToyotaIdaho Falls, ID

-$900$32,973140d

Family Toyota of ArlingtonArlington, TX

-$739$35,17919d

Thornhill ToyotaChapmanville, WV

-$554$35,15511d

First Team ToyotaChesapeake, VA

-$500$35,30414d