This Is Already a Great Deal
Opening Offer
$38,779
Asking Price
$39,978
Max Price
$39,978
- • Recent buyers paid ~$414 above MSRP
- • Asking price is already $414 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,580
Est. Invoice$36,380
Holdback (est.)$800
MSRP (Sticker)$39,978
Asking Price$39,978
Markup$0
Est. Dealer Margin on This Car$4,398
Percentile57% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold2709
Avg Markup+$414
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory412 vehicles
Avg Markup (All Models)-$1,601
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,360
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