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Deal Sheet: 2026 RAV4 SE AWD
Bob Rohrman Toyota · Lafayette, IN · VIN: 4T36CRAV2TU30G749
This Is Already a Great Deal
Opening Offer
$37,950
Asking Price
$39,124
Max Price
$39,124
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,820
Est. Invoice$35,603
Holdback (est.)$782
MSRP (Sticker)$39,124
Asking Price$39,124
Markup$0
Est. Dealer Margin on This Car$4,304
Percentile55% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$138
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$305
Price History
Jul 17, 2026$39,463 → $39,124(-$339)
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