Deal Sheet: 2026 RAV4 LE AWD

Landers Toyota · Little Rock, AR · VIN: 4T36CRAV2TU000940

Negotiation Guide

Opening Offer

$37,513

Fair Price

$39,013

Walk Away Above

$38,839

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$34,413

Est. Invoice$35,186

Holdback (est.)$773

MSRP (Sticker)$38,666

Dealer Add-Ons (DIA)+$599

Asking Price$39,265

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,852

Percentile78% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (RAV4)+$588

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

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