Deal Sheet: 2026 RAV4 SE AWD

Smart Motors Toyota · Madison, WI · VIN: 4T36CRAV1TU35H854

This Is Already a Great Deal

Opening Offer

$37,048

Asking Price

$38,194

Max Price

$38,194

• Recent buyers paid ~$436 above MSRP
• Asking price is already $436 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,993

Est. Invoice$34,757

Holdback (est.)$764

MSRP (Sticker)$38,194

Asking Price$38,194

Markup$0

Est. Dealer Margin on This Car$4,201

Percentile54% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2680

Avg Markup+$436

Median Markup$0

Best Deal-$1,970

Worst Deal+$6,080

% Sold Below MSRP55%

Avg Days to Sell24 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$2,305

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,760

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