This Is Already a Great Deal
Opening Offer
$35,760
Asking Price
$36,866
Max Price
$36,866
- • Recent buyers paid ~$347 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $218 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$32,696
Est. Invoice$33,431
Holdback (est.)$735
MSRP (Sticker)$36,737
Asking Price$36,866
Markup+$129
Est. Dealer Margin on This Car$4,170
Percentile56% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold2459
Avg Markup+$347
Median Markup$0
Best Deal-$1,098
Worst Deal+$5,880
% Sold Below MSRP59%
Avg Days to Sell21 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$323
Avg Markup (RAV4)+$154
% Below MSRP17%
Avg Days to Sell23 days
Avg Sold Markup-$440
Price History
Jul 14, 2026$38,327 → $36,737(-$1,590)
Jul 15, 2026$36,737 → $36,866(+$129)
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