Deal Sheet: 2026 RAV4 LE AWD

Toyota of Greensboro · Greensboro, NC · VIN: 4T36CRAV0TU30H172

Negotiation Guide

Opening Offer

$35,189

Fair Price

$36,689

Walk Away Above

$36,515

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$32,344

Est. Invoice$33,071

Holdback (est.)$727

MSRP (Sticker)$36,342

Dealer Add-Ons (DIA)+$1,430

Asking Price$38,071

Markup+$1,729

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,727

Percentile91% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (RAV4)+$1,713

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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