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Deal Sheet: 2026 Forester Wilderness

Subaru of Columbia · Columbia, MO · VIN: 4S4SLDL67T3118259

This Is Already a Great Deal

Opening Offer
$38,470
Asking Price
$36,000
Max Price
$36,000
  • Recent buyers paid ~$1,659 below MSRP
  • Sitting 51 days (avg 33) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated
  • Asking price is already $3,887 below what others pay — great deal

Price Breakdown

Dealer Cost$37,970
Invoice (factory)$38,805
Holdback (est.)$835

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,774
Asking Price$36,000
Markup-$5,774
Actual Dealer Margin on This Car$-1,970
Percentile0% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1005
Avg Markup-$1,659
Median Markup-$2,068
Best Deal-$6,357
Worst Deal+$4,249
% Sold Below MSRP78%
Avg Days to Sell33 days

Dealer Profile

Inventory137 vehicles
Avg Markup (All Models)-$50
Avg Markup (Forester)+$234
% Below MSRP10%
Avg Days to Sell23 days
Avg Sold Markup-$1,347

Price History

Jul 9, 2026$40,479$39,892(-$587)
Aug 13, 2026$39,892$42,361(+$2,469)
Aug 20, 2026$42,361$36,000(-$6,361)