Deal Sheet: 2026 Forester Wilderness

Bertera Subaru of Hartford · Hartford, CT · VIN: 4S4SLDL60T3032050

This Is Already a Great Deal

Opening Offer

$39,199

Asking Price

$39,188

Max Price

$39,188

• Recent buyers paid ~$1,631 below MSRP
• Sitting 54 days (avg 35) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,476 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,699

Est. Invoice$39,549

Holdback (est.)$851

MSRP (Sticker)$42,526

Asking Price$39,188

Markup-$3,338

Est. Dealer Margin on This Car$489

Percentile4% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold1122

Avg Markup-$1,631

Median Markup-$2,049

Best Deal-$6,357

Worst Deal+$4,249

% Sold Below MSRP78%

Avg Days to Sell35 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$2,408

Avg Markup (Forester)-$2,329

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$2,402

Price History

Jul 9, 2026$38,274 → $39,550(+$1,276)

Jul 12, 2026$39,550 → $39,018(-$532)

Jul 26, 2026$39,018 → $39,188(+$170)

Cheaper Forester Wilderness Inventory

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-$6,797$35,17554d

Subaru of ColumbiaColumbia, MO

-$5,774$36,00054d

Walker's Renton SubaruRenton, WA

-$5,614$37,98854d

Exeter SubaruStratham, NH

-$5,554$37,66054d

Evergreen SubaruAuburn, ME

-$5,530$37,40154d

Imperial SubaruNorth Attleboro, MA

-$5,393$37,51854d

McGovern SubaruNewington, NH

-$5,202$39,39054d

Clay SubaruNorwood, MA

-$5,160$39,00954d

Clay SubaruNorwood, MA

-$5,160$39,00954d

Michael's Subaru of BellevueBellevue, WA

-$4,969$38,49654d