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Deal Sheet: 2026 Crosstrek Wilderness
Williams Subaru · Lansing, MI · VIN: 4S4GUHU69T3790459
This Is Already a Great Deal
Opening Offer
$35,786
Asking Price
$35,771
Max Price
$35,771
- • Recent buyers paid ~$1,301 below MSRP
- • Sitting 39 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $1,211 below what others pay — great deal
Price Breakdown
Dealer Cost$35,286
Invoice (factory)$36,057
Holdback (est.)$771
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$38,551
Asking Price$35,771
Markup-$2,780
Actual Dealer Margin on This Car$485
Percentile2% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1837
Avg Markup-$1,301
Median Markup-$1,701
Best Deal-$6,357
Worst Deal+$4,249
% Sold Below MSRP81%
Avg Days to Sell23 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$1,513
Avg Markup (Crosstrek)-$534
% Below MSRP52%
Avg Days to Sell21 days
Avg Sold Markup-$1,723
Price History
Jul 9, 2026$36,461 → $36,171(-$290)
Jul 26, 2026$36,171 → $35,921(-$250)
Aug 8, 2026$35,921 → $35,771(-$150)
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