This Is Already a Great Deal
Opening Offer
$38,073
Asking Price
$39,251
Max Price
$39,251
- • Recent buyers paid ~$467 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,885 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,027
Est. Invoice$37,859
Holdback (est.)$832
MSRP (Sticker)$41,603
Asking Price$39,251
Markup-$2,352
Est. Dealer Margin on This Car$2,224
Percentile1% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold567
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$5,995
% Sold Below MSRP80%
Avg Days to Sell46 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$460
Avg Markup (Tacoma)-$1,390
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$206
Price History
Jun 26, 2026$41,603 → $40,603(-$1,000)
Jul 25, 2026$40,603 → $39,251(-$1,352)
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