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Deal Sheet: 2026 Tacoma SR 4WD
East Madison Toyota · Madison, WI · VIN: 3TYLD5KN6TT029161
This Is Already a Great Deal
Opening Offer
$36,300
Asking Price
$37,423
Max Price
$37,423
- • Recent buyers paid ~$467 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,359 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,932
Est. Invoice$35,717
Holdback (est.)$785
MSRP (Sticker)$39,249
Asking Price$37,423
Markup-$1,826
Est. Dealer Margin on This Car$2,491
Percentile12% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold567
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$5,995
% Sold Below MSRP80%
Avg Days to Sell46 days
Dealer Profile
Inventory263 vehicles
Avg Markup (All Models)-$96
Avg Markup (Tacoma)-$932
% Below MSRP43%
Avg Days to Sell30 days
Avg Sold Markup-$99
Price History
Jul 6, 2026$39,648 → $37,922(-$1,726)
Jul 25, 2026$37,922 → $37,423(-$499)
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