This Is Already a Great Deal
Opening Offer
$37,754
Asking Price
$38,922
Max Price
$38,922
- • Recent buyers paid ~$467 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,035 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,977
Est. Invoice$36,786
Holdback (est.)$808
MSRP (Sticker)$40,424
Asking Price$38,922
Markup-$1,502
Est. Dealer Margin on This Car$2,945
Percentile19% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold567
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$5,995
% Sold Below MSRP80%
Avg Days to Sell46 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$364
Avg Markup (Tacoma)-$791
% Below MSRP30%
Avg Days to Sell32 days
Avg Sold Markup-$451
Price History
Jul 9, 2026$40,424 → $39,674(-$750)
Jul 25, 2026$39,674 → $38,922(-$752)
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