Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Harr Toyota · Worcester, MA · VIN: 3TYLC5LNXTT070040

Negotiation Guide

Opening Offer

$57,415

Fair Price

$58,915

Walk Away Above

$59,730

• Recent buyers paid ~$1,299 below MSRP
• Sitting 88 days (avg 57) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,884

Est. Invoice$55,095

Holdback (est.)$1,211

MSRP (Sticker)$60,544

Asking Price$59,142

Markup-$1,402

Est. Dealer Margin on This Car$5,258

Percentile42% of inventory is priced lower

Days on Lot88 days

What Others Paid (Last 30 Days)

Cars Sold343

Avg Markup-$1,299

Median Markup-$562

Best Deal-$11,097

Worst Deal+$2,488

% Sold Below MSRP84%

Avg Days to Sell57 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$369

Avg Markup (Tacoma Hybrid)-$736

% Below MSRP43%

Avg Days to Sell35 days

Avg Sold Markup+$119

Price History

May 12, 2026$60,544 → $61,142(+$598)

Jun 16, 2026$61,142 → $59,142(-$2,000)

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