Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Dolan Toyota · Reno, NV · VIN: 3TYLC5LN4TT064086

Negotiation Guide

Opening Offer

$57,836

Fair Price

$59,336

Walk Away Above

$60,309

• Recent buyers paid ~$1,239 below MSRP
• Sitting 112 days (avg 52) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,541

Est. Invoice$55,767

Holdback$1,226

MSRP (Sticker)$61,282

Dealer Add-Ons (DIA)+$1,348

Asking Price$60,057

Markup-$1,225

Dealer Margin on This Car$5,516

Percentile43% of inventory is priced lower

Days on Lot112 days

What Others Paid (Last 30 Days)

Cars Sold320

Avg Markup-$1,239

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP85%

Avg Days to Sell52 days

Dealer Profile

Inventory333 vehicles

Avg Markup (All Models)-$537

Avg Markup (Tacoma Hybrid)-$2,692

% Below MSRP66%

Avg Days to Sell47 days

Avg Sold Markup-$352

Price History

Mar 20, 2026$61,282 → $62,077(+$795)

Apr 7, 2026$62,077 → $62,872(+$795)

Apr 8, 2026$62,872 → $62,077(-$795)

Cheaper Tacoma Hybrid Tacoma Limited 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$6,399$51,99059d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,524$54,821114d

Victory Toyota BarboursvilleBarboursville, WV

-$5,523$54,25420d

Dolan ToyotaReno, NV

-$5,197$53,19264d

Gettel Stadium ToyotaTampa, FL

-$4,739$54,50072d

Landers McLarty ToyotaFayetteville, TN

-$4,415$59,967118d

Smart Motors ToyotaMadison, WI

-$3,969$57,43321d

Legends ToyotaKansas City, KS

-$3,944$58,29427d

Legends ToyotaKansas City, KS

-$3,944$58,2940d

White River ToyotaWhite River Junction, VT

-$3,937$56,701118d