Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Dolan Toyota · Reno, NV · VIN: 3TYLC5LN3TT056058

Negotiation Guide

Opening Offer

$54,973

Fair Price

$56,473

Walk Away Above

$57,464

• Recent buyers paid ~$1,239 below MSRP
• Sitting 118 days (avg 52) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,024

Est. Invoice$53,193

Holdback$1,169

MSRP (Sticker)$58,454

Dealer Add-Ons (DIA)+$1,348

Asking Price$57,285

Markup-$1,169

Dealer Margin on This Car$5,261

Percentile44% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold320

Avg Markup-$1,239

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP85%

Avg Days to Sell52 days

Dealer Profile

Inventory333 vehicles

Avg Markup (All Models)-$537

Avg Markup (Tacoma Hybrid)-$2,692

% Below MSRP66%

Avg Days to Sell47 days

Avg Sold Markup-$352

Price History

Mar 20, 2026$58,454 → $59,249(+$795)

Apr 7, 2026$59,249 → $60,044(+$795)

Apr 8, 2026$60,044 → $59,249(-$795)

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