Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Dolan Toyota · Reno, NV · VIN: 3TYLC5LN3TT073197

This Is Already a Great Deal

Opening Offer

$53,548

Asking Price

$54,274

Max Price

$54,274

• Recent buyers paid ~$1,215 below MSRP
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $4,115 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$53,048

Est. Invoice$54,240

Holdback$1,192

MSRP (Sticker)$59,604

Dealer Add-Ons (DIA)+$1,348

Asking Price$54,274

Markup-$5,330

Dealer Margin on This Car$1,226

Percentile1% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold353

Avg Markup-$1,215

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP86%

Avg Days to Sell53 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$1,806

Avg Markup (Tacoma Hybrid)-$4,145

% Below MSRP77%

Avg Days to Sell48 days

Avg Sold Markup-$419

Price History

Jun 23, 2026$60,952 → $59,604(-$1,348)

Jun 30, 2026$59,604 → $54,274(-$5,330)

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