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Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD
McGrath Toyota of Iowa City · Iowa City, IA · VIN: 3TYLC5LN5TT35A694
Negotiation Guide
Opening Offer
$56,415
Fair Price
$57,915
Walk Away Above
$58,564
- • Recent buyers paid ~$1,299 below MSRP
Price Breakdown
Est. Dealer Cost$52,700
Est. Invoice$53,885
Holdback (est.)$1,184
MSRP (Sticker)$59,214
Asking Price$59,214
Markup$0
Est. Dealer Margin on This Car$6,514
Percentile77% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold343
Avg Markup-$1,299
Median Markup-$562
Best Deal-$11,097
Worst Deal+$2,488
% Sold Below MSRP84%
Avg Days to Sell57 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)-$415
Avg Markup (Tacoma Hybrid)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$347
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