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Deal Sheet: 2026 Tacoma SR5 RWD
Marthaler Toyota of Ashland · Ashland, WI · VIN: 3TYJBAFN7TT037091
This Is Already a Great Deal
Opening Offer
$36,687
Asking Price
$37,822
Max Price
$37,822
- • Recent buyers paid ~$453 below MSRP
- • Sitting 157 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $722 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,416
Est. Invoice$36,212
Holdback (est.)$796
MSRP (Sticker)$39,793
Asking Price$37,822
Markup-$1,971
Est. Dealer Margin on This Car$2,406
Percentile14% of inventory is priced lower
Days on Lot157 days
What Others Paid (Last 30 Days)
Cars Sold4080
Avg Markup-$453
Median Markup$0
Best Deal-$4,758
Worst Deal+$6,245
% Sold Below MSRP74%
Avg Days to Sell38 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)-$352
Avg Markup (Tacoma)-$663
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup+$2
Price History
Jun 16, 2026$38,250 → $37,822(-$428)
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