2026 Tacoma SR5 RWD
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Available now
- On the lot and buyable now.
- Similar Tacoma Tacoma SR5 RWDs sell in a median of 29 days (14640 recent sales).
- 3,233 of 3,388 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 157 days — longer than 100% of Tacoma listings in WI.
- Price is down $428 from its original list of $38,250.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
Deal Analysis
This 2026 Tacoma is listed at $37,822, which is $1,971 below its MSRP of $39,793 — a notable discount. Compared to similar Tacoma vehicles nationally (averaging $1,710 below MSRP), this one is priced $261 lower than the market average. It has been on the dealer’s lot for 157 days. Located at Marthaler Toyota of Ashland in Ashland, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$1,843- CJ — Bed Mat<br>$200
- D5 — Door Edge Guards$165
- L5 — Spray-On Bedliner$575
- T0 — Tailgate Insert - Titanium$160
- 2T — All-Weather Floor Liners$199
- 3P — Paint Protection Film: Hood, Fenders, Mirror Backs and Door Cups$439
- 87 — Toyota Multimedia Screen Protector$105
Factory Options
- FE — 50 State Emissions
Specifications
Loading history...
Est. Monthly Payment
$666/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $3,139 on one of 17 comparable 2026 Tacoma Tacoma SR5 RWD about 992 miles away. The lowest is $34,683 in Hampton, VA — real leverage when you ask Marthaler Toyota of Ashland to match it. See that listing →
Comparable Vehicles
Avg markup: -$1,710
157 days on lot