Negotiation Guide
Opening Offer
$70,221
Fair Price
$71,721
Walk Away Above
$75,706
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$69,330
Est. Invoice$71,721
Holdback (est.)$2,391
MSRP (Sticker)$79,690
Asking Price$79,690
Markup$0
Est. Dealer Margin on This Car$10,360
Percentile91% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$49
Avg Markup (Optiq)$0
% Below MSRP96%
Avg Days to Sell20 days
Avg Sold Markup-$54
Cheaper Optiq -V Inventory
DALE EARNHARDT JR. CADILLACTallahassee, FL
$0$81,6397d
MIKE ERDMAN CADILLACCocoa, FL
$0$69,89038d
CADILLAC LAKELANDLakeland, FL
$0$77,31515d
CLASSIC CADILLACAtlanta, GA
$0$75,64015d
ED MORSE CADILLAC TAMPATampa, FL
$0$77,5153d
VAL WARD CADILLAC, INC.Fort Myers, FL
$0$77,5153d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
$0$75,3253d
CABLE DAHMER CADILLAC OF KANSAS CITYKansas City, MO
$0$69,8953d
CADILLAC OF SIOUX FALLSSioux Falls, SD
$0$74,7803d
CADILLAC OF SIOUX FALLSSioux Falls, SD
$0$78,7103d