Negotiation Guide
Opening Offer
$68,084
Fair Price
$69,584
Walk Away Above
$73,449
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$67,264
Est. Invoice$69,584
Holdback (est.)$2,319
MSRP (Sticker)$77,315
Asking Price$77,315
Markup$0
Est. Dealer Margin on This Car$10,051
Percentile100% of inventory is priced lower
Days on Lot9 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)+$28
Avg Markup (Optiq)$0
% Below MSRP98%
Avg Days to Sell31 days
Avg Sold Markup$0