Negotiation Guide
Opening Offer
$61,401
Fair Price
$62,901
Walk Away Above
$66,396
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$60,804
Est. Invoice$62,901
Holdback (est.)$2,097
MSRP (Sticker)$69,890
Asking Price$69,890
Markup$0
Est. Dealer Margin on This Car$9,086
Percentile100% of inventory is priced lower
Days on Lot33 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)+$11
Avg Markup (Optiq)$0
% Below MSRP91%
Avg Days to Sell27 days
Avg Sold Markup+$468