Negotiation Guide
Opening Offer
$66,576
Fair Price
$68,076
Walk Away Above
$71,858
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$65,807
Est. Invoice$68,076
Holdback (est.)$2,269
MSRP (Sticker)$75,640
Asking Price$75,640
Markup$0
Est. Dealer Margin on This Car$9,833
Percentile100% of inventory is priced lower
Days on Lot9 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)+$70
Avg Markup (Optiq)$0
% Below MSRP99%
Avg Days to Sell33 days
Avg Sold Markup-$10