Negotiation Guide
Opening Offer
$33,837
Fair Price
$35,337
Walk Away Above
$35,538
- • Recent buyers paid ~$403 below MSRP
Price Breakdown
Est. Dealer Cost$31,809
Est. Invoice$32,881
Holdback (est.)$1,072
MSRP (Sticker)$35,740
Asking Price$35,740
Markup$0
Est. Dealer Margin on This Car$3,931
Percentile88% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2560
Avg Markup-$403
Median Markup$0
Best Deal-$7,000
Worst Deal+$11,945
% Sold Below MSRP88%
Avg Days to Sell25 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)+$418
Avg Markup (Terrain)+$1,461
% Below MSRP96%
Avg Days to Sell34 days
Avg Sold Markup+$648
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