Deal Sheet: 2026 RAV4 LE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAVXTC30H228

Negotiation Guide

Opening Offer

$34,784

Fair Price

$36,284

Walk Away Above

$36,103

• Recent buyers paid ~$362 above MSRP

Price Breakdown

Est. Dealer Cost$31,971

Est. Invoice$32,689

Holdback (est.)$718

MSRP (Sticker)$35,922

Asking Price$36,722

Markup+$800

Est. Dealer Margin on This Car$4,751

Percentile86% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2883

Avg Markup+$362

Median Markup$0

Best Deal-$1,174

Worst Deal+$7,020

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)+$493

Avg Markup (RAV4)+$800

% Below MSRP20%

Avg Days to Sell21 days

Avg Sold Markup+$561

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