Deal Sheet: 2026 RAV4 LE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAVXTC030088

Negotiation Guide

Opening Offer

$33,757

Fair Price

$35,257

Walk Away Above

$35,076

• Recent buyers paid ~$362 above MSRP

Price Breakdown

Est. Dealer Cost$31,057

Est. Invoice$31,754

Holdback (est.)$698

MSRP (Sticker)$34,895

Asking Price$35,695

Markup+$800

Est. Dealer Margin on This Car$4,638

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2883

Avg Markup+$362

Median Markup$0

Best Deal-$1,174

Worst Deal+$7,020

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)+$493

Avg Markup (RAV4)+$800

% Below MSRP20%

Avg Days to Sell21 days

Avg Sold Markup+$561

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