Deal Sheet: 2026 RAV4 LE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV9TC29H212

Negotiation Guide

Opening Offer

$33,742

Fair Price

$35,242

Walk Away Above

$35,068

• Recent buyers paid ~$347 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,057

Est. Invoice$31,754

Holdback (est.)$698

MSRP (Sticker)$34,895

Asking Price$35,695

Markup+$800

Est. Dealer Margin on This Car$4,638

Percentile85% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

Price History

Jul 17, 2026$36,722 → $35,695(-$1,027)

Cheaper RAV4 LE AWD Inventory

Kenny Kent ToyotaEvansville, IN

-$1,590$34,21234d

Evans ToyotaFort Wayne, IN

-$1,576$34,29819d

Venice ToyotaSouth", FL

-$1,057$35,22019d

Venice ToyotaSouth", FL

-$1,005$34,7976d

DCH Freehold ToyotaFreehold, NJ

-$1,000$34,65419d

Peter Boulware Toyota of ColumbiaWest Columbia, SC

-$940$34,97720d

Teton ToyotaIdaho Falls, ID

-$900$32,973141d

Family Toyota of ArlingtonArlington, TX

-$739$35,17920d

Thornhill ToyotaChapmanville, WV

-$554$35,15512d

First Team ToyotaChesapeake, VA

-$500$35,30415d