Negotiation Guide
Opening Offer
$34,940
Fair Price
$36,440
Walk Away Above
$36,266
- • Recent buyers paid ~$347 above MSRP
Price Breakdown
Est. Dealer Cost$32,123
Est. Invoice$32,845
Holdback (est.)$722
MSRP (Sticker)$36,093
Asking Price$36,992
Markup+$899
Est. Dealer Margin on This Car$4,869
Percentile86% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2459
Avg Markup+$347
Median Markup$0
Best Deal-$1,098
Worst Deal+$5,880
% Sold Below MSRP59%
Avg Days to Sell21 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$557
Avg Markup (RAV4)+$936
% Below MSRP48%
Avg Days to Sell21 days
Avg Sold Markup+$260
Cheaper RAV4 LE AWD Inventory
Kenny Kent ToyotaEvansville, IN
-$1,590$34,21234d
Evans ToyotaFort Wayne, IN
-$1,576$34,29819d
Venice ToyotaSouth", FL
-$1,057$35,22019d
Venice ToyotaSouth", FL
-$1,005$34,7976d
DCH Freehold ToyotaFreehold, NJ
-$1,000$34,65419d
Peter Boulware Toyota of ColumbiaWest Columbia, SC
-$940$34,97720d
Teton ToyotaIdaho Falls, ID
-$900$32,973141d
Family Toyota of ArlingtonArlington, TX
-$739$35,17920d
Thornhill ToyotaChapmanville, WV
-$554$35,15512d
First Team ToyotaChesapeake, VA
-$500$35,30415d