Deal Sheet: 2026 RAV4 LE AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV8TC32H817

Negotiation Guide

Opening Offer

$36,853

Fair Price

$38,353

Walk Away Above

$38,179

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$33,825

Est. Invoice$34,585

Holdback (est.)$760

MSRP (Sticker)$38,006

Asking Price$39,001

Markup+$995

Est. Dealer Margin on This Car$5,176

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

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