Deal Sheet: 2026 RAV4 LE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV8TC32E786

Negotiation Guide

Opening Offer

$34,111

Fair Price

$35,611

Walk Away Above

$35,437

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$31,385

Est. Invoice$32,090

Holdback (est.)$705

MSRP (Sticker)$35,264

Asking Price$36,064

Markup+$800

Est. Dealer Margin on This Car$4,679

Percentile85% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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