This Is Already a Great Deal
Opening Offer
$39,037
Asking Price
$40,244
Max Price
$40,244
- • Recent buyers paid ~$396 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $396 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,817
Est. Invoice$36,622
Holdback$805
MSRP (Sticker)$40,244
Asking Price$40,244
Markup$0
Dealer Margin on This Car$4,427
Percentile60% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2510
Avg Markup+$396
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP64%
Avg Days to Sell29 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,246
Avg Markup (RAV4)+$1,360
% Below MSRP87%
Avg Days to Sell27 days
Avg Sold Markup-$896
Price History
Jun 30, 2026$42,244 → $40,244(-$2,000)
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