This Is Already a Great Deal
Opening Offer
$37,567
Asking Price
$38,729
Max Price
$38,729
- • Recent buyers paid ~$436 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $436 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,469
Est. Invoice$35,243
Holdback (est.)$775
MSRP (Sticker)$38,729
Asking Price$38,729
Markup$0
Est. Dealer Margin on This Car$4,260
Percentile54% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory303 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup$0
Price History
Aug 8, 2026$39,538 → $38,729(-$809)
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