Deal Sheet: 2026 RAV4 LE AWD

Landers Toyota · Little Rock, AR · VIN: 2T36CRAV4TC32E865

Negotiation Guide

Opening Offer

$37,038

Fair Price

$38,538

Walk Away Above

$38,364

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$33,990

Est. Invoice$34,754

Holdback (est.)$764

MSRP (Sticker)$38,191

Dealer Add-Ons (DIA)+$599

Asking Price$38,790

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,800

Percentile78% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (RAV4)+$588

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

Cheaper RAV4 LE AWD Inventory

Kenny Kent ToyotaEvansville, IN

-$1,590$34,21234d

Evans ToyotaFort Wayne, IN

-$1,576$34,29819d

Venice ToyotaSouth", FL

-$1,057$35,22019d

Venice ToyotaSouth", FL

-$1,005$34,7976d

DCH Freehold ToyotaFreehold, NJ

-$1,000$34,65419d

Peter Boulware Toyota of ColumbiaWest Columbia, SC

-$940$34,97720d

Teton ToyotaIdaho Falls, ID

-$900$32,973141d

Family Toyota of ArlingtonArlington, TX

-$739$35,17920d

Thornhill ToyotaChapmanville, WV

-$554$35,15512d

First Team ToyotaChesapeake, VA

-$500$35,30415d