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Deal Sheet: 2026 RAV4 SE AWD
Haley Toyota of Richmond · Midlothian, VA · VIN: 2T36CRAV3TW35G611
This Is Already a Great Deal
Opening Offer
$38,877
Asking Price
$40,079
Max Price
$40,079
- • Recent buyers paid ~$436 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $635 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,847
Est. Invoice$36,653
Holdback (est.)$806
MSRP (Sticker)$40,278
Asking Price$40,079
Markup-$199
Est. Dealer Margin on This Car$4,232
Percentile2% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory403 vehicles
Avg Markup (All Models)-$1,379
Avg Markup (RAV4)+$55
% Below MSRP94%
Avg Days to Sell35 days
Avg Sold Markup-$889
Price History
Jul 29, 2026$40,234 → $40,079(-$155)
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