Deal Sheet: 2026 RAV4 SE AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV2TW35J170

Negotiation Guide

Opening Offer

$38,610

Fair Price

$40,110

Walk Away Above

$39,894

• Recent buyers paid ~$431 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,314

Est. Invoice$36,108

Holdback (est.)$794

MSRP (Sticker)$39,679

Dealer Add-Ons (DIA)+$399

Asking Price$40,327

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,013

Percentile82% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 19, 2026$40,657 → $40,327(-$330)

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