Deal Sheet: 2026 RAV4 SE AWD

Toyota of Madison · Madison, IN · VIN: 2T36CRAV1TW32G930

This Is Already a Great Deal

Opening Offer

$39,239

Asking Price

$40,453

Max Price

$40,453

• Recent buyers paid ~$414 above MSRP
• Asking price is already $664 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,226

Est. Invoice$37,040

Holdback (est.)$814

MSRP (Sticker)$40,703

Asking Price$40,453

Markup-$250

Est. Dealer Margin on This Car$4,227

Percentile2% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2709

Avg Markup+$414

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$1,703

Avg Markup (RAV4)-$250

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,560

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