Deal Sheet: 2026 RAV4 LE AWD

Toyota of Greensboro · Greensboro, NC · VIN: 2T36CRAV1TC32F441

Negotiation Guide

Opening Offer

$34,241

Fair Price

$35,741

Walk Away Above

$35,567

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$31,501

Est. Invoice$32,209

Holdback (est.)$708

MSRP (Sticker)$35,394

Dealer Add-Ons (DIA)+$1,430

Asking Price$37,123

Markup+$1,729

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,622

Percentile91% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (RAV4)+$1,713

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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